The 925-kilometre route from the city located on the southern bank of the Zambezi River was introduced utilising the carrier’s 120-seat 737-500s. Commenting on the route launch, Adrian Hamilton-Manns, CEO of flyafrica.com, said in July: “flyafrica.com is excited to be launching in Africa, with our first airline in Zimbabwe. Zimbabwe flyafrica.com is part of the flyafrica.com family and we are committed to providing fares that are always affordable to everyone who travels to Zimbabwe. We believe that low fares are vital in developing trade and tourism for Zimbabwe and we are proud to be part of the low fare revolution.”
Seven months after it launched its first subsidiary, the group introduced Namibia as the next step in its pan-African low fare strategy, with the addition of its second subsidiary Namibia flyafrica.com. According to a flyafrica.com press release from October 2014, this subsidiary is planned to operate scheduled regional flights from Namibia to South Africa, Zambia, Botswana and Zimbabwe. The 1,165-kilometre sector from Windhoek to Johannesburg was its first route, launched on 2 February with twice-daily departures. “Namibia flyafrica.com is a key part of our strategy to build airlines in Africa that will combine low fares with global standards of safety and quality. This is the newest member of the flyafrica.com family and is part of our roll-out plan to introduce multiple airlines across Africa,” added Hamilton-Manns.
